PRIXIRO was born out of pure passion. We are two young guys who love motorsport, the smell of petrol and everything on wheels. Whether we are behind the wheel, on a bike or in the grandstand at a circuit, we are always chasing the same feeling: the tension before the start, the sound of the engines, the speed and the emotions nothing else can replace.
We live for racing
Grands Prix across Europe are more than just trips for us. They are experiences that get under your skin. Every race, every weekend at the track and every “that was insane!” after the chequered flag has convinced us of one thing: motorsport is not just a sport. It is a culture and a way of life.
Why we started PRIXIRO
We had long dreamed of our own online store that would offer people all over Europe what we look for ourselves: the hottest motorsport gear. Clothing, accessories, collectibles and merch that make sense to fans of F1, MotoGP and everything in between.
Our mission
We want PRIXIRO to be more than “just another online store”. We want to share our passion, pass on the energy of motorsport and light the same fire in others that brought us here.
If you love speed, racing and the feeling of living life to the full… Welcome!